Soaring through a known route
to reach the untouchable


Companies with pioneering products and services need a profound roadmap to penetrate the competitive market.

A&A provides a meticulous approach in all stages of the commercialization process in order to assist our clients go-to-market turning their new products and services into an exceptional and rewarding business.

Making informed decisions with confidence is key when entering new markets. Understanding the uncertainty related to introducing new products and services to market, our approach is designed to inspire confidence and technical insight into client’s decisions.

New Product Creation

A&A has successfully assisted a number of our clients in going through the commercialization process. With our sweeping experience in a variety of industries, we utilize our comprehensive market research tools and business networks to provide our clients with the following services:


Steps to Commercialization


  • Compare different product and service ideas that could potentially bring profits to the company
  • Assess the costs involved in launching a potential product
  • Understand consumer and economic trends based on comprehensive market research
  • Establish business strategies in bringing the product or service into the market
  • Assist companies in seeking project financing


Commercialization is the process of implementing business plans and launching a new product or service. This process requires detailed research on pinpointing the right customer segment, marketing strategies, operational process, distribution process, and potential risks in introducing the new product.

Companies that do not effectively stage their commercialization plan are unlikely to successfully bring in revenue through selling their new product or service.

We put ourselves in our client’s shoes to learn their true needs. Combining our industry know-how with the most pragmatic solutions, we utilize our exceptional expertise to transform our clients’ groundbreaking initiatives into flourishing businesses.

Real Estate e-Commerce Market Research
Thermal Control Developer Expansion Proposal
Commercialization of Innovative Storage Business
e-Commerce Market Entry for Wireless Data...
Real-time Cloud Communications Platform for...
Real Estate e-Commerce Market Research

We explored establishing a real estate e-commerce platform in the Hong Kong market by devising an in-depth market research analysis for our client. Witnessing real-estate shifting to the online sphere, we provided a way for our client to take full-advantage of this shift in the industry.